BlueAge Privacy Policy

Last Updated: 10/1/25


BlueAge by Bluegrass Precision Wellness (“BlueAge,” “we,” “us,” or “our”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains what personal information we collect, how we use it, with whom we share it, and your rights regarding that data. This policy applies to your use of our Services, including hardware, software, website, apps, and APIs.



1. Information We Collect


We collect (or receive) the following categories of information:


1.1 Account & Profile Information. Name, email address, username, password, demographic information (age, gender), location (if you permit).
1.2 Device & Usage Information. Device identifiers, operating system, app usage logs, performance data, connectivity logs.
1.3 Health & Biometric Data. Sensor data such as heart rate, sleep metrics, activity levels, temperature, movement, and other wellness metrics.
1.4 Derived & Aggregate Metrics. Insights, scores, trends, algorithms-based analyses we generate from raw data.
1.5 Communications. Support requests, feedback, surveys.
1.6 Third-Party Data. If you connect with external services (e.g. Apple Health, Strava), we may receive data from them.



2. How We Use Your Information


We use your information to:


  • Provide, operate, maintain, and improve the Services;
  • Synchronize and integrate with third-party services;
  • Generate insights, analytics, trends, visualizations;
  • Personalize your user experience and recommendations;
  • Conduct research, aggregate anonymized data, and derive insights;
  • Communicate with you (e.g. support, updates, marketing, alerts)
  • Enforce terms, resolve disputes, prevent fraud, or comply with legal obligations.



3. Sharing & Disclosure


We do not sell your personal data.


We may share data under the following circumstances:


3.1 With Service Providers. Third parties who perform services for us (e.g. hosting, analytics, payment processing).
3.2 With Your Consent. If you explicitly authorize sharing (e.g. export data, social features).
3.3 Aggregated & De-identified Data. We may share aggregate or anonymized versions of data that do not identify specific individuals. (Echoing Whoop’s use of aggregated/anonymous data) Mozilla Foundation+1
3.4 Legal & Safety. If required by law, regulation, or legal process, or to protect rights, safety, or property.
3.5 Change of Control. In connection with mergers, acquisition, or other corporate transactions (provided the successor abides by this policy).



4. Data Retention


We retain your personal data for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. We may also anonymize or aggregate data indefinitely.



5. Your Choices & Rights


Depending on your jurisdiction, you may have the right to:


  • Access, correct, update, or delete your personal data
  • Port your data (download a machine-readable copy)
  • Object to or restrict certain processing
  • Withdraw consent (for processing based on consent)
  • Opt out of marketing communications
  • Lodge a complaint with a data protection authority


To exercise these rights, contact us at privacy@bluegrasspw.com.



6. Security


We implement reasonable technical, administrative, and physical safeguards to protect your information. No system is entirely secure, and we cannot guarantee absolute security.



7. International Transfers


If you are located outside [our jurisdiction], your data may be transferred to and processed in [our U.S. servers / other countries]. We will take measures to protect your data, including standard contractual clauses or equivalent safeguards.



8. Children’s Privacy


The Services are not intended for children under the age of [13 / applicable age]. We do not knowingly collect data from children below that age. If you believe a child’s data has been collected, contact us, and we will delete it.



9. Changes to This Policy


We may update this Privacy Policy from time to time. We will post the revised policy with a “Last Updated” date and, when appropriate, notify you (e.g. via email or in-app). Continued use after changes constitutes acceptance of the revised policy.



10. Contact Us


If you have questions or requests regarding this Privacy Policy or your data, contact:


Bluegrass Precision Wellness / BlueAge
Privacy Team
Email: privacy@bluegrasspw.com
Address: 73 Weddington Branch Road, Pikeville, KY 41501